Koninklijke Prijs voor Vrije Schilderkunst 2011
The Royal Awards for Painting is organized by the Dutch Queen every year for 140 years now. For this award I was asked to design a poster and a catalogue. During the first talks I got inspired by the idea that such a traditional prize supports modern young artists. This contradiction I wanted to use in the design, but I needed a form for it. The frame of a painting is the main structure in the booklet that divides titles and content and is the base of the lay-out. Every page is a part of this frame. The cover is laminated with a canvas reliëf, so from the cover to the center of the booklet its going from empty/rough to painted/glossy. The fonts Nobel and VanDenKeere are picked because they were both originally made in the 17th Century. These fonts visually represent the mix of the contemporary and the traditional. The centerfold shows the whole frame with all the winners artwork in it.

printed by Calff&Meischke

Fullscreen